Who Reads Dog World?
Dog World is written for the serious dog enthusiast, including professionals in the pet industry - breeders, kennel operators, groomers, veterinarians, and pet shop retailers - as well as hard-core dog lovers.
What You Can Expect in Each Issue:
Regular Departments include:
- In the Community: Profiles of breed rescue groups, rescue volunteers and exceptional rescue dogs, plus rescue and adoption news and events.
- Ask the Natural Vet: A holistic veterinarian answers reader questions about natural treatments for dogs.
- Training and Behavior: Solutions to training and behavior problems in “Ask the Trainer,” and advice about training, sports, activities, conditioning and more.
- Breeder's Notebook: Find practical advice on breeding dogs from research and genetics to breeding and whelping puppies.
- Features:Articles entertain and educate readers about purebred dogs, canine health care, training, conditioning, nutrition, grooming, improving one's performance in all dog sports and activities, and holistic care. Recent features include "Big Sports for Little Dogs," "Vaccines or Titer Tests? Your Questions Answered," and "How to Become a Pet Therapy Team."
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Contributors:
Contributors are leading experts in their field. They include M. Christine Zink D.V.M., Ph.D., a consultant on canine sports medicine, and evaluating canine structure and locomotion; Jeffrey G. Pepper, an owner-breeder-handler and American Kennel Club judge; Deva Khalsa V.M.D., a holistic veterinarian and author; D. Caroline Coile, Ph.D., a breeder, owner and handler; and Mary Straus, nutrition expert, author and owner of DogAware.com.
Magazine Layout:
Dog World features in-depth articles and four-color photography throughout. With its sophisticated editorial content and attractive design, Dog World is a must read for its devoted, loyal, involved and influential dog-loving readers.
Comparisons to Other Magazines:
Dog World is targeted to the influencers in the canine community. It is the oldest all-breed dog magazine in the marketplace. Readers are serious dog enthusiasts who are devoted to the magazine and own an average of three dogs.
Advertising:
Advertising is relevant to the magazine, offering products and services that appeal to the true dog enthusiast. Advertisers include manufacturers of food and treats, crates and carriers, flea and tick medications, toys and accessories and products for the performance dog.
Awards:
Editor Allan Reznick won Best Editorial Column of the Year for Dog World's September 2006 article, "When Rare Becomes Mainstream," at the Alliance of Purebred Dog Writers Awards Luncheon.
