| Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management Library) |  | Authors: John Care, Aron Bohlig
Publisher: Artech House
Category: eBooks
In Stock
Sales Rank: 203,724
Format: Kindle eBook
Language: English (Published)
Media: Kindle Edition
Edition: 2
Pages: 360
Number Of Items: 1
ASIN: B005VM2UFK
Publication Date: August 31, 2008
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Product Description
Every high-tech sales team today has technical pros on board to explain how things work, and this success-tested training resource is written just for them. This newly revised and expanded edition of Mastering Technical Sales: The Sales Engineers Handbook offers invaluable insights and tips for every stage of the selling process. In fact, purchasers of the first edition have stressed the books enormous practical value in numerous online reviews. The second edition features a wealth of new material, including how to make the most of Webcasts and remote demonstrations, how to give impressive snap demonstrations, and how to use CRM/SFA systems effectively. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical backgroundall spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
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