| Strategic Alliances in Biotechnology and Pharmaceuticals: Sources and Strategies for Alliance Formation in a Global Industry |  | Author: Hans-Werner Gottinger
Publisher: Palgrave Macmillan
Category: Book
Buy Used: $318.48
as of 5/28/2012 19:07 EDT details
Sales Rank: 11,438,093
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Pages: 288
Number Of Items: 1
ISBN: 0230215572
EAN: 9780230215573
ASIN: 0230215572
Publication Date: January 2009
Availability: Usually ships in 1-2 business days
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Product Description
A new look at the economic forces through network economies that are behind the formation of strategic alliances in globally operating biotech-pharma industries. The book uses a methodological framework to show the inherent structural and strategic factors that facilitate alliance formation in the healthcare industry.
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