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New Releases
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your CustomersEmpathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much MoreGet Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

From X-ray Binaries to Quasars: Black Holes on All Mass ScalesFrom X-ray Binaries to Quasars: Black Holes on All Mass Scales

Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (2nd Edition)Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation (2nd Edition)

Meta-Luxury: Brands and the Culture of ExcellenceMeta-Luxury: Brands and the Culture of Excellence

Product Innovation Toolbox: A Field Guide to Consumer Understanding and ResearchProduct Innovation Toolbox: A Field Guide to Consumer Understanding and Research

The Luxury Strategy: Break the Rules of Marketing to Build Luxury BrandsThe Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Marketing Fashion: A Global PerspectiveMarketing Fashion: A Global Perspective

Luxury Brand Management: A World of PrivilegeLuxury Brand Management: A World of Privilege

MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An IntroductionMyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
Bestsellers
Influence: Science and Practice (5th Edition)Influence: Science and Practice (5th Edition)

Resonate: Present Visual Stories that Transform AudiencesResonate: Present Visual Stories that Transform Audiences

MarketingMarketing

Marketing Management (14th Edition)Marketing Management (14th Edition)

MKTG (with Marketing CourseMate with eBook Printed Access Card)MKTG (with Marketing CourseMate with eBook Printed Access Card)

Diffusion of Innovations, 5th EditionDiffusion of Innovations, 5th Edition

International MarketingInternational Marketing

Marketing: An Introduction (10th Edition)Marketing: An Introduction (10th Edition)

Designing Brand Identity: An Essential Guide for the Whole Branding TeamDesigning Brand Identity: An Essential Guide for the Whole Branding Team

Marketing Management (13th Edition)Marketing Management (13th Edition)
Most Gifted
Resonate: Present Visual Stories that Transform AudiencesResonate: Present Visual Stories that Transform Audiences

Competing in Tough Times: Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class RetailersCompeting in Tough Times: Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers

Influence: Science and Practice (5th Edition)Influence: Science and Practice (5th Edition)

MM (with Marketing CourseMate with eBook Printed Access Card)MM (with Marketing CourseMate with eBook Printed Access Card)

Influence: Science and Practice (4th Edition)Influence: Science and Practice (4th Edition)

Say It With Charts: The Executive's Guide to Visual CommunicationSay It With Charts: The Executive's Guide to Visual Communication

Marketing ManagementMarketing Management

Market-Based Management (6th Edition)Market-Based Management (6th Edition)

Diffusion of Innovations, 5th EditionDiffusion of Innovations, 5th Edition

Satisfaction: A Behavioral Perspective on the ConsumerSatisfaction: A Behavioral Perspective on the Consumer
Most Wished For
Resonate: Present Visual Stories that Transform AudiencesResonate: Present Visual Stories that Transform Audiences

Influence: Science and Practice (5th Edition)Influence: Science and Practice (5th Edition)

Designing Brand Identity: An Essential Guide for the Whole Branding TeamDesigning Brand Identity: An Essential Guide for the Whole Branding Team

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

Zag: The Number One Strategy of High-Performance BrandsZag: The Number One Strategy of High-Performance Brands

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd EditionThe New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

The Strategy and Tactics of Pricing: A Guide to Growing More ProfitablyThe Strategy and Tactics of Pricing: A Guide to Growing More Profitably
 

Marketing



    
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Authors: Thomas Nagle, John Hogan, Joseph Zale

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ASIN: 0136106811
Publication Date: March 12, 2010
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Marketing 2012 Marketing 2012
Authors: William M. Pride, O. C. Ferrell

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Marketing Strategy: A Decision Focused Approach Marketing Strategy: A Decision Focused Approach
Authors: Orville Walker, John Mullins, Jr., Harper Boyd

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Publication Date: February 17, 2010
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Marketing: An Introduction (11th Edition) Marketing: An Introduction (11th Edition)
Authors: Gary Armstrong, Philip Kotler

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ASIN: 0132744031
Publication Date: January 21, 2012
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MKTG (with Marketing CourseMate Printed Access Card) MKTG (with Marketing CourseMate Printed Access Card)
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Internet Marketing: Integrating Online and Offline Strategies Internet Marketing: Integrating Online and Offline Strategies
Authors: Mary Lou Roberts, Debra Zahay

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Marketing Management: A Strategic Decision-Making Approach Marketing Management: A Strategic Decision-Making Approach
Authors: John Mullins, Orville Walker, Jr., Harper Boyd

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Essentials of Marketing Research Essentials of Marketing Research
Authors: Jr., Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Customer Service Skills for Success (Connect, Learn, Succeed) Customer Service Skills for Success (Connect, Learn, Succeed)
Author: Robert W Lucas

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Advertising Promotion and Other Aspects of Integrated Marketing Communications Advertising Promotion and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp

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