Persuasion: Theory and Research (Current Communication: An Advanced Text) |  | Author: Daniel J. O'Keefe
Publisher: Sage Publications, Inc
Category: Book
List Price: $129.00
Buy New: $97.78
as of 5/28/2012 13:22 EDT details
You Save: $31.22 (24%)
New (18) Used (14) from $44.00
Sales Rank: 2,889,213
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 2nd
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.8 x 5.7 x 1
ISBN: 0761922008
EAN: 9780761922001
ASIN: 0761922008
Publication Date: January 24, 2002
Availability: Usually ships in 1-2 business days
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Product Description
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
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