| Humor in the Advertising Business: Theory, Practice, and Wit |  | Author: Fred K. Beard
Publisher: Rowman & Littlefield Publishers
Category: Book
List Price: $80.00
Buy Used: $79.99
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Sales Rank: 4,971,268
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Pages: 220
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6 x 0.8
ISBN: 0742554252
EAN: 9780742554252
ASIN: 0742554252
Publication Date: July 20, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a concise yet thorough exploration of how advertising humor works and what advertisers hope to accomplish with it. As one of advertising's most frequently used message tactics (U.S. advertisers alone may spend as much as $60 billion a year hoping they can make their audiences laugh!), humor is an admittedly complicated topic: One viewer may react very differently from another to the exact same ad_or an ad may get a laugh but not make a sale. Supported with dozens of the world's funniest ads, insights from advertising's most successful creative strategists and artists, and decades of academic research_Humor in the Advertising Business presents an exploration of the whimsical side of modern advertising. Beard delivers more than a dry explanation of advertising humor. Readers who have chuckled or even laughed out loud at an advertiser's wit (and, really, who hasn't?) will find a highly readable homage here. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
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