| Writing for the Fashion Business |  | Authors: Kristen K. Swanson, Judith C. Everett
Publisher: Fairchild Pubns
Category: Book
List Price: $94.50
Buy New: $50.76
as of 5/28/2012 18:31 EDT details
You Save: $43.74 (46%)
New (23) Used (26) from $48.46
Sales Rank: 160,642
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: illustrated edition
Pages: 624
Number Of Items: 1
Shipping Weight (lbs): 2.1
Dimensions (in): 9 x 7 x 1.3
ISBN: 1563674394
EAN: 9781563674396
ASIN: 1563674394
Publication Date: April 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Writing for the Fashion Business is an exciting, one-of-a-kind textbook focused on writing in the fashion industry. Writing is a skill that students need in order to be successful in the workplace. This text introduces students to the writing process. Then it systematically addresses the different writing situations students may encounter in the professional fashion world writing in the context of media such as newspapers, magazines, broadcast, advertising, public relations, and online media. Writing for the Fashion Business details other forms of writing as well, including scholarly writing, writing fashion-oriented books, and writing business and employment communications. Along the way, this textbook gives students numerous opportunities to practice writing and to develop a writing portfolio that will give them confidence in their writing abilities.
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