| Field guide to marketing: A glossary of essential tools and concepts for today's manager (Harvard Business/The Economist reference series) |  | Author: Tim Hindle
Publisher: Harvard Business School Press
Category: Book
Buy New: $74.91
as of 5/28/2012 14:10 EDT details
New (1) Used (5) from $74.91
Sales Rank: 10,763,066
Languages: English (Unknown), English (Published)
Media: Hardcover
Pages: 195
ISBN: 0875844359
EAN: 9780875844350
ASIN: 0875844359
Publication Date: 1994
Availability: Usually ships in 1-2 business days
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Product Description
Takes the mystique out of marketing with down-to-earth definitions of the most relevant marketing terms and concise information about the state of the industry. The main section explains over 400 carefully selected concepts and topics, while myriad quotations from recognized scholars, business executives, and writers supplement the definitions, provoking deeper thinking about the contemporary issues in marketing. Also included are profiles of well-known marketing companies and products and descriptions of some of the world's most influential advertising agencies. 5 1/4 x 7 1/2.
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