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Media Effects Research: A Basic Overview

Media Effects Research: A Basic OverviewAuthor: Glenn G. Sparks
Publisher: Wadsworth Publishing
Category: Book

List Price: $129.95
Buy New: $91.00
as of 5/28/2012 12:30 EDT details
You Save: $38.95 (30%)

In Stock


New (26) Used (19) from $71.17

Sales Rank: 330,885

Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 4
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 0.8 x 6.3 x 9.3

ISBN: 1111344450
EAN: 9781111344450
ASIN: 1111344450

Publication Date: January 1, 2012
Availability: Usually ships in 1-2 business days



Editorial Reviews:

Product Description
MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.




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