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| Marketing Concepts for Libraries and Information Services |  | Author: Eileen Elliott De Saez
Publisher: Facet Publishing
Category: Book
List Price: $110.00
Buy New: $67.66
as of 5/28/2012 03:12 EDT details
You Save: $42.34 (38%)
New (12) Used (15) from $56.10
Sales Rank: 353,813
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 2 Sub
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0
Dimensions (in): 0 x 0 x 0
ISBN: 1856044262
EAN: 9781856044264
ASIN: 1856044262
Publication Date: May 1, 2002
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.
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