| The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback (Inventory Books) | 
| Authors: Jeffrey Schnapp, Adam Michaels
Creators: Steven Heller, Andrew Blauvelt
Publisher: Princeton Architectural Press
Category: Book
List Price: $22.95
Buy New: $13.02
as of 5/27/2012 13:56 EDT details
You Save: $9.93 (43%)
New (30) Used (9) from $12.89
Seller: the_book_depository_
Sales Rank: 443,173
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: annotated edition
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0
Dimensions (in): 0 x 0 x 0
ISBN: 1616890347
EAN: 9781616890346
ASIN: 1616890347
Publication Date: January 25, 2012
Availability: Usually ships in 1-2 business days
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Product Description
The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore (The Medium Is the Massage, 1967) employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.
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