| Enchantment: The Art of Changing Hearts, Minds, and Actions |  | Author: Guy Kawasaki
Publisher: Portfolio Hardcover
Category: Book
List Price: $26.95
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Seller: fivephoenixes
Sales Rank: 7,723
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 1
Pages: 211
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.5 x 5.9 x 0.9
ISBN: 1591843790
EAN: 9781591843795
ASIN: 1591843790
Publication Date: March 8, 2011
Availability: Usually ships in 1-2 business days
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| Also Available In:
| • | Kindle Edition - Enchantment: The Art of Changing Hearts, Minds, and Actions | | • | Unknown Binding - Enchantment: The Art of Changing Hearts, Minds, and Actions (Hardcover) GUY KAWASAKI (Author)Enchantment: The Art of Changing Hearts, Minds, and Actions (2011 Hardcover) Enchantment: The Art of Changing Hearts, Minds, and Actions (2011 Hardcover) | | • | Unknown Binding - Enchantment: The Art of Changing Hearts, Minds, and Actions (Hardcover) | | • | Unknown Binding - [ENCHANTMENT: THE ART OF CHANGING HEARTS, MINDS, AND ACTIONS] BY Kawasaki, Guy (Author) Portfolio (publisher) Hardcover | | • | Paperback - The Art of Enchantment: How to Woo, Influence and Persuade. Guy Kawasaki | | • | Paperback - Enchantment: The Art of Changing Hearts, Minds and Actions. Guy Kawasaki | | • | Unknown Binding - Enchantment: The Art of Changing Hearts, Minds, and Actions [ ENCHANTMENT: THE ART OF CHANGING HEARTS, MINDS, AND ACTIONS ] by Kawasaki, Guy ( Author ) on Mar, 08, 2011 Hardcover | | • | Unknown Binding - Kawasaki, Guy) Enchantment: The Art of Changing Hearts, Minds, and Actions |
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Product Description
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .
* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.
* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.
* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."
Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.
As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
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