| Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation |  | Author: Phil McKinney
Publisher: Hyperion
Category: Book
List Price: $27.99
Buy New: $12.94
as of 5/27/2012 04:40 EDT details
You Save: $15.05 (54%)
New (49) Used (17) from $12.94
Seller: A-Z Americanbooks
Sales Rank: 63,335
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.3 x 6.1 x 1
ISBN: 1401324460
EAN: 9781401324469
ASIN: 1401324460
Publication Date: February 7, 2012
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? The real problem is that we're teaching people to ask the wrong questions -or none at all. There has to be a better way.
In Beyond the Obvious, McKinney helps the reader to dig deeper and get back to asking the right questions-the ones all organizations must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career and shared for the first time.
- What are the rules and assumptions my industry operates under?
What if the opposite were true? - What will be the buying criteria used by my customer in five years?
- What are my unshakable beliefs about what my customers want?
- Who uses my product in ways I never anticipated?
These questions will re-frame the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean start-up, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.
|
| |
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| |
