| Marketing 2012 |  | Authors: William M. Pride, O. C. Ferrell
Publisher: South-Western College Pub
Category: Book
List Price: $192.95
Buy New: $138.99
as of 5/27/2012 06:48 EDT details
You Save: $53.96 (28%)
New (21) Used (50) from $103.99
Seller: BookLover77
Sales Rank: 22,288
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 16
Pages: 800
Number Of Items: 1
Shipping Weight (lbs): 3.2
Dimensions (in): 10.9 x 8.5 x 1.5
ISBN: 1111526192
EAN: 9781111526191
ASIN: 1111526192
Publication Date: January 12, 2011
Availability: Usually ships in 1-2 business days
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Product Description
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
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