| Breakthrough Entrepreneurship |  | Authors: Jon Burgstone, Bill Murphy Jr.
Publisher: Farallon Publishing
Category: Book
List Price: $27.95
Buy New: $26.95
as of 5/27/2012 05:49 EDT details
You Save: $1.00 (4%)
New (12) Used (3) from $24.98
Seller: Literacity
Sales Rank: 359,356
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Pages: 282
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 6 x 0.8
ISBN: 0983961107
EAN: 9780983961109
ASIN: 0983961107
Publication Date: March 6, 2012
Availability: Usually ships in 1-2 business days
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Product Description
From Publisher's Weekly: "Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting, Wal-Mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance. Their enthusiasm and energy make even complex questions about idea generation, customer acquisition, and leadership accessible; and the practical, easy to understand instruction will be invaluable to the budding entrepreneur."
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