| Sharpening the Marketing Edge (Harvard Business Review Paperback Series) |  | Author: Harvard Business Review Publisher: Harvard Business School Press Category: Book
List Price: $19.95 Buy Used: $7.73 as of 5/27/2012 04:05 EDT details You Save: $12.22 (61%)
Used (8) from $7.73
Seller: Value Promenade Sales Rank: 8,563,723
Languages: English (Unknown), English (Original Language), English (Published) Media: Paperback Pages: 150 Number Of Items: 1 Shipping Weight (lbs): 0.6 Dimensions (in): 11 x 8.5 x 0.4
ISBN: 0875842828 EAN: 9780875842820 ASIN: 0875842828
Publication Date: September 1991 Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description This paperback collection of "Harvard Business Review" articles offers recent writing on the marketing function. The selections include new looks at market research, marketing automation, the marketing concept and services marketing.
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