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Sharpening the Marketing Edge (Harvard Business Review Paperback Series)

Author: Harvard Business Review
Publisher: Harvard Business School Press
Category: Book

List Price: $19.95
Buy Used: $7.73
as of 5/27/2012 04:05 EDT details
You Save: $12.22 (61%)

In Stock


Used (8) from $7.73

Seller: Value Promenade
Sales Rank: 8,563,723

Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 150
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 11 x 8.5 x 0.4

ISBN: 0875842828
EAN: 9780875842820
ASIN: 0875842828

Publication Date: September 1991
Availability: Usually ships in 1-2 business days



Editorial Reviews:

Product Description
This paperback collection of "Harvard Business Review" articles offers recent writing on the marketing function. The selections include new looks at market research, marketing automation, the marketing concept and services marketing.


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