| Comic Wars: Marvel's Battle For Survival |  | Author: Dan Raviv
Publisher: Marvel Comics
Category: Book
List Price: $13.99
Buy New: $9.99
as of 5/27/2012 02:59 EDT details
You Save: $4.00 (29%)
New (8) Used (20) from $9.00
Seller: Mjeldesells
Sales Rank: 801,214
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6 x 1
ISBN: 0785116060
EAN: 9780785116066
ASIN: 0785116060
Publication Date: August 4, 2004
Availability: Usually ships in 1-2 business days
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Product Description
From the coauthor of the New York Times bestseller Every Spy a Prince comes the colorful true story of the business superheroes who rescued Marvel Comics from bankruptcy. In the mid-1990s, Marvel Entertainment became embroiled in a crisis as strange as one of its comic book stories. Locked in a battle for control of the half-century-old company were two Goliath-style corporate raiders and two virtually unknown Davids: Israeli immigrants with a passion for the toy business. This was a test of wills that led to a unique Wall Street showdown. Combining hard-hitting journalism with entertaining storytelling, Comic Wars takes readers behind the scenes of America's most bitter bankruptcy and captures the high-stakes, often hilarious twists and turns of this financial fiasco. The unforgettable cast of characters ranges from tycoon Ron Perelman (who bankrupted Marvel through overexpansion) and Carl Icahn (who then launched a hostile takeover of Marvel) to Ike Perlmutter and Avi Arad, scrappy owners of Toy Biz and the duo who ingeniously outmaneuvered the moguls. Culminating with Ike and Avi's triumphant launch of the blockbuster movie X-Men, and published just in time for the Spider-Man live-action movie, this is a marvelous must-read for the business world and all admirers of true grit.
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