| Gay and Lesbian Tourism: The Essential Guide for Marketing |  | Author: Jeff Guaracino
Publisher: Butterworth-Heinemann
Category: Book
List Price: $46.95
Buy New: $40.44
as of 5/27/2012 01:06 EDT details
You Save: $6.51 (14%)
New (23) Used (10) from $40.44
Seller: pbshop
Sales Rank: 1,018,896
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 6.5 x 0.9
ISBN: 0750682329
EAN: 9780750682329
ASIN: 0750682329
Publication Date: November 29, 2007
Availability: Usually ships in 1-2 business days
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Product Description
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
* The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer
* Provides a current and comprehensive survey of research
* Offers a practical approach from the industry's top experts in gay tourism
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