| How to Write Letters That Sell: Winning Techniques for Achieving Sales Through Direct Mail |  | Authors: Christian H. Godefroy, Dominique Glocheux
Publisher: Piatkus Books
Category: Book
Buy New: $644.89
as of 5/27/2012 01:02 EDT details
New (1) Used (10) from $55.15
Seller: internationalbooks
Sales Rank: 2,990,061
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 5.9 x 0.9
ISBN: 0749911794
EAN: 9780749911799
ASIN: 0749911794
Publication Date: July 28, 1994
Availability: Usually ships in 1-2 business days
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Product Description
The author details the headlines, sample letters, checklists, techniques and tricks that he has found successful in his own career as a direct-mail copywriter. He advises on how to capture the reader's attention straightaway, how to make sure that a letter is read and how to generate interest in a service or product. Christian H. Godefroy runs two direct-mail publishing companies. His other books include "The Complete Time Management System", "The Power Talk System" and "Super Health".
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