| Global Marketing Management | 
| Authors: Masaaki (Mike) Kotabe, Kristiaan Helsen
Brand: NA
Category: Book
Buy New: $105.00
as of 5/26/2012 16:33 EDT details
New (30) Used (59) from $71.84
Seller: Kailaleigh
Sales Rank: 82,601
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 5
Pages: 752
Number Of Items: 1
Shipping Weight (lbs): 3.2
Dimensions (in): 10.8 x 8.4 x 1
ISBN: 0470381116
EAN: 9780470381113
ASIN: 0470381116
Publication Date: January 7, 2010
Availability: Usually ships in 1-2 business days
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Product Description
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
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