| The Design of Everyday Things | 
| Author: Donald A. Norman Publisher: Basic Books Category: Book
List Price: $16.95 Buy New: $6.68 as of 5/26/2012 16:09 EDT details You Save: $10.27 (61%)
New (78) Used (130) from $5.00
Seller: big_river_books Sales Rank: 2,169
Languages: English (Unknown), English (Original Language), English (Published) Media: Paperback Pages: 272 Number Of Items: 1 Shipping Weight (lbs): 0.6 Dimensions (in): 8.3 x 5.5 x 0.8
ISBN: 0465067107 EAN: 9780465067107 ASIN: 0465067107
Publication Date: September 2002 Availability: Usually ships in 1-2 business days
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Product Description
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Amazon.com Review Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.
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