| Marketing Strategy: A Decision Focused Approach |  | Authors: Orville Walker, John Mullins, Jr., Harper Boyd
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $54.00
as of 5/25/2012 18:37 EDT details
New (27) Used (73) from $54.00
Seller: All Books Plus
Sales Rank: 15,234
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 7
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.9 x 7.9 x 0.6
ISBN: 0073381152
EAN: 9780073381152
ASIN: 0073381152
Publication Date: February 17, 2010
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
|
| |
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| |
