| How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life |  | Author: Thomas Gilovich
Publisher: Free Press
Category: Book
List Price: $18.95
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Sales Rank: 40,634
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 9.3 x 6.1 x 0.6
ISBN: 0029117062
EAN: 9780029117064
ASIN: 0029117062
Publication Date: March 5, 1993
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Product Description
When can we trust what we believe - that "teams and players have winning streaks", that "flattery works", or that "the more people who agree, the more likely they are to be right" - and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social and motivational processes that distort our thoughts, beliefs, judgements and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.
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