| Persuasion: Theory and Research (Current Communication: An Advanced Text) |  | Author: Daniel J. O'Keefe
Publisher: Sage Publications, Inc
Category: Book
List Price: $79.00
Buy New: $59.24
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Seller: firstclassbooks
Sales Rank: 434,109
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 2nd
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 5.7 x 0.8
ISBN: 0761925392
EAN: 9780761925392
ASIN: 0761925392
Publication Date: January 24, 2002
Availability: Usually ships in 1-2 business days
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Product Description
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.
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