| Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies) |  | Author: Colin Ware
Publisher: Morgan Kaufmann
Category: Book
List Price: $43.95
Buy New: $23.89
as of 5/21/2012 08:56 EDT details
You Save: $20.06 (46%)
New (37) Used (27) from $23.69
Seller: booktexts
Sales Rank: 82,086
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.9 x 7.8 x 0.5
ISBN: 0123708966
EAN: 9780123708960
ASIN: 0123708966
Publication Date: April 18, 2008
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.
In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand.
Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.
. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
. Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
. Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
. Steeped in the principles of "active vision,” which views graphic designs as cognitive tools.
|
| |
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by Associate-O-Matic
| |
